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The Natural Beauty Trend Is Here to Stay

The Natural Beauty Trend Is Here to Stay

We’re calling it. The natural beauty revolution is here to stay. Customers are getting hip to the harmful chemicals that hide in beauty products and asking for something different. Already, studies have shown that natural beauty products have grown in the US by 7%, compared to a 2% rise in the overall beauty market in recent years.

Need more proof? Just look at the offerings. Natural products used to be reserved for the aisles of funky little organic groceries, and now they’re everywhere! From celebrity brands like Goop to big retailers like Sephora, Nordstrom and Target, everyone is getting in on the natural beauty craze. The best part is that these products actually work because natural ingredients are more effective in supporting our body’s natural processes than chemicals are.

Why is natural beauty better?

As we age, our skin naturally stops producing oils and fatty acids, which means we’re more prone to dry skin and wrinkles. But adding those oils back in with natural products like (you guessed it!) coconuts, we’re treating the problem naturally rather than with foreign chemicals.

We are also loving the upswing in natural beauty because it means that people are getting serious about their overall health. We do our best to eat healthfully and organically, but sort of ignore what we put on our skin. As our largest organ, our skin is absorbing everything we slather on it directly into our bloodstream, so we need to be paying closer attention to what we feed it.

But what does ‘natural beauty’ mean?

That’s where things get tricky. Natural beauty means different things to different companies, and there is actually not government office in the US that regulates the safety of beauty product ingredients. That means you need to rely on the beauty companies themselves, to be honest about what they’re putting in their products.

At Kopari, we believe in total transparency when it comes to our ingredients and processing. We source our coconuts from sustainable family farms in the Philippine Islands. We then cold press the oil to lock in essential vitamins, nutrients and fatty acids, then expedite travel time to it gets into your hands when it’s ridiculously fresh.

What do I need to be looking out for?

Silicone, parabens and phthalates are the bogeymen when it comes to beauty products, often hidden in ingredient lists as “fragrance”. Parabens and phthalates are particularly scary, as they’re known as endocrine disruptors. This basically means that they affect your hormones. Endocrine disruptors have been linked to fertility issues, weight gain and hormone-related cancers like breast and ovarian cancer.

Not only are our products naturally free of silicone, parabens, and phthalates, but we also process our coconut oil in stainless steel facilities so it never interacts with metals that could compromise its chemical makeup.

Long story short…

Natural beauty products rule. They cleanse, regulate and balance the health of your skin, hair and nails without any scary toxins or sneaky chemicals. As we dig deeper into what it means to be healthy, we love having the option to beautify our bodies from the inside, out.

Ready to get serious about your beauty? Try these natural coconut oil products to start.

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