Behind the scenes with blogger Lisa Allen (AKA Salty Lashes) and Kopari Co-founder Gigi Goldman
Influencer/Blogger Lisa Allen has no time for rest. She dropped the kids off at school, came to Kopari’s office to do a full photo shoot (she looked beautiful), and then was off to Disneyland with her four daughters. It’s non-stop. Hear how she juggles it all. Superwoman? We think so. But she also keeps it real.
How do you balance it all?
Even though my family always comes first, a big focus of mine is growing my business so down the road I have more time to enjoy my family. I think it’s also really helpful that I bring my kids into the business. That’s a decision I made with my kids. I would never put them out there if they weren’t comfortable with it. But I treat it as a real business, so if the kids come on a photo shoot with me and they’re doing pictures, then they get paid a certain percent of what I get paid. So everyone works together and they have savings accounts. We are treating it as a family business so everyone feels involved. I am getting my work done, and we get to spend time together. (I love this☺)))
What are the pros and cons of that?
So the pro of that is our car time. It’s my favorite time to be with my kids because they can’t leave. There’s nowhere to go. So I use that to my advantage. And it’s really fun if you can sit back and listen to what they have to say. ((Completely agree. My kids almost forget I am there and the truth comes out)
Also showing my kids how to work. I really like that my girls, since I have 4 daughters, see a mom that is home a lot and also has a full time career. The ultimate goal is to raise self-sufficent women. I want to show them by example that they can be anything they decide, even while having a family.
It’s really a dream job, you’re working for yourself, you don’t have to go into an office for 8 hours a day, and you can incorporate your kids which a lot of other people cant…
I hear a lot of bloggers complain that they feel they can never turn work off. Its true we really don’t turn work off but the trade off is we have really awesome jobs! You get to work from home, you get to have your own schedule, you get great perks, and you're getting paid and you're learning. Not only learning about photos and outfits, that’s the plus side of it, but you have to learn about accounting and business management, taxes, and growing a sustainable business.
How has your blog and job evolved? It seems more lifestyle than just clothing.
I started blogging 6 years ago and the focus was more fashion. But since I have ventured out on my own, it has become a full family lifestyle site. I don’t want to be one dimensional. I talk about fashion, skincare (I was an esthetician for 18-year), fitness (I was a trainer) and cooking. And one side I’ve really noticed is that there’s a market for kids and that’s because all the influencers are now starting to have kids. So taking that angle with teenagers is really interesting. And I know it's something moms struggle with: teenage shopping, teenage beauty and the skincare that goes into teens.
What are some of your goals moving forward? Where do you see life taking you?
The ultimate goal for me is to brand. I have a few things right now that I am working on. I want to be able to brand Salty Lashes into a couple different avenues. My goal is not to be blogging, but to turn it into something bigger in the next 5 years.
What are your favorite Kopari Products?
Coconut Deodorant and Body Glow and Coconut Crush Scrub!
Top 3 must have, can’t live without items?
Levi 501’s, MZ Wallace Metro Tote and Golden Goose Sneakers.
Photo credit: Arielle Levy